simplybrad

Here’s to people who rewrite the recipe books.
Here’s to transforming the humble French fry into a Spicy Chipotle Sweet Potato Fry.
Here’s to the glory of thyme infused oils, natural cane sugar, and baby portabellas.
Here’s to simple things done exceptionally.
Here’s to those who take one more step, add that special ingredient, and love every last bite as much as we do.

Here’s to food. Here’s to Alexia.

View Website »

This years IDEA2010 Conference by The Information Architecture Institute will be in Philadelphia.

I am fortunate to be working with @yoni, @russu, @mleis, @Abby_the_IA, @mediajunkie, @inkblurt and @semanticwill on this years materials.

You should follow all the fun via Twitter on your favorite device @IDEAinfo.

Life doesn't necessarily fit into perfectly straight lines, detailed diagrams or neat little compartments.

It just happens, evolves and never ever stops. You find solutions in the now, you make a plan and embrace that change, is in fact, a fact of life. You share, you scheme, you plan, you adjust, you possess and then you start over.

Life's messy but with Expo you always have a clean slate.

Expo. Life. ReMarkable.

View Website »

Core Team:
Creative
Brad Simpson, CD - Interactive
Chris Roeleveld, Designer
Emily Starolis, Copywriter

Art is what you draw. Art uninhibited is what you feel. Art is rooted in prerequisites. Art uninhibited is fueled by passion. Art is a course on a syllabus. Art uninhibited is an exhibition. When you hold a Prismacolor in your hand it’s you. It’s your pencil unrestricted, unreserved, unpredictable.

Prismacolor is not just art. It’s art uninhibited.

View Website »

Core Team:
Creative
Brad Simpson, CD - Interactive
Kayu Tai, Art Director - Interactive
Emily Starolis, Copywriter

This years IDEA2010 Conference by The Information Architecture Institute will be in Philadelphia.

I am fortunate to be working with @yoni, @russu, @mleis, @Abby_the_IA, @mediajunkie, @inkblurt and @semanticwill on this years materials.

You should follow all the fun via Twitter on your favorite device @IDEAinfo.

Awhile back I had the opportunity to participate on a small level by providing creative for a pet project of some of the finest practitioners in the IA/UX field. This group got together to make a difference for a micro-loan initiative called Lend4Heatlh.

Gabby Hon provided the strategy, creative brief and personas for Russ Unger, Todd Zaki Warfel, Will Evans and Fred Beecher to solve the design challenges for Lend4Health's needs.

I was very fortunate to give Russ a hand with the creative execution of his hard, thoughtful solutions. You can read the full back story by Russ. View the great time-lapse video of his efforts.

View to toronto in a larger map

Taking the long way to Idea2009 in Toronto - looking forward to learning alot and connecting with new people and reconecting with people from last year.

IDEA2009 runs September 15 and 16 in Toronto where the world’s foremost thinkers and practitioners will gather: sharing the big ideas that inspire, and practical solutions that improve the way people’s lives converge with technology.

Whether you’re a designer, strategist, writer, UX professional, IA, or working in anything interactive, you should attend IDEA2009.

handwashingforlife.com »

Picking up this project mid-stream, this 200+ page site was revamped and brought into a Drupal CMS environment. No small task for any site of this kind.

ProCure.com »

Account:
Kurt Zoller, Emily Fish and Julie Ptasinski

Creative:
Jennifer Kaminski (GCD), Juan Pena (AD)

Development:
Sean Fuller, Tim Svensen and Kurt Suchomel

Project Management:
Michael Siverling

Strategy/IA:
Alex Menocal